Feminism is defined as the advocacy of women’s rights on the ground of the equality of the sexes. In today’s globalized and interconnected world, feminism advocates are gaining traction and popularity as their intended information are disseminated seamlessly and effectively via social media. Women are more involved in today’s society because they also contribute domestically as well as to the growth of the economy by the work they do. The advertisement was probably to exhibit gender equality between both sexes. Targeted audiences are probably modern white collar workers who may find it intriguing to see a man kneeling to a woman, as if submitting himself as a slave.
Bell Hook mentioned, “Domination is ‘natural’, that it is right for the strong to rule over the weak, the powerful over the powerless”. To this I concur as I paralleled it to the ‘Iron cage’ concept by Max Weber. His theory of rationalization refers to the process by which modern society has increasingly become concerned with: Efficiency: achieving the maximum results with a minimum amount of effort. In contrast, feminists strongly believe that women can break the stereotypical notion of being the powerless sex and can stand on equal footing as men. Instead of allowing men to achieve maximum results with least effort from them.
In conclusion, I find feminism being a topic that is controversial and yet paramount in today’s society. As any community progresses, more discourses related to feminism are going to enlarge the sphere of discussion. Hence, I postulate that each gender have their pivotal role to play in any society and should leverage on their own specialty to betterment.